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Repositioned Agilent 1290 LC for Indian labs with a multi-channel GTM — combining speed, compliance, and real-world savings to deliver high-impact lead generation through city launches, webinars, and digital outreach.

[ Year ]

2015

Launch of Agilent 1290 Infinity II UHPLC in India

Launch of Agilent 1290 Infinity II UHPLC in India

Spotify

[ Year ]

2025

Uncovering Why Users Skip: A Data-Driven Retention Strategy for Spotify (Update in Progress)

Uncovering Why Users Skip: A Data-Driven Retention Strategy for Spotify (Update in Progress)

Led a data-driven, multi-channel marketing campaign for HPE GreenLake targeting Digital Native Businesses, resulting in an 18–20% conversion boost and recognition as Best Channel Marketing Campaign in APJ.

[ Year ]

2023

HPE GreenLake DNB Campaign – Data-Driven Growth to APJ Award (Update under progress)

HPE GreenLake DNB Campaign – Data-Driven Growth to APJ Award (Update under progress)

Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work.

[ Year ]

2016

CRISTOL (Yet to update)

CRISTOL (Yet to update)
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Kate Pozeznik,
Quirk

Tanushri combines marketing analytics and content development to drive engagement. Her data-driven approach has boosted email open rates, optimized social media content, and enhanced campaign performance. She consistently brings fresh ideas that boost email open rates, optimize social media content, and enhance campaign performance. Insightful, adaptable, and strategic, she’s a valuable marketing partner!
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Vatsank Bakshi
Sony, India

Having worked with Tanushri at Autocar, I’ve seen her grow into a strategic, data-driven marketer. Her ability to blend analytics with creativity sets her apart, driving impactful campaigns and fresh ideas. Now in different organizations, I continue to admire her adaptability, execution, and marketing acumen.
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Bhavesh Thakore
Anteriad

During our time at Autocar, Tanushri demonstrated exceptional versatility in marketing, seamlessly combining data analytics, content strategy, and campaign execution. Her ability to drive audience engagement, optimize marketing performance, and manage multiple projects with efficiency made her a key asset. She remains a proactive, detail-oriented, and results-driven professional.
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Anushree Bose
Nandos, India

Tanushri is a strategic thinker with a strong analytical mindset and a results-driven approach. Her ability to translate data into actionable insights, manage stakeholders effectively, and drive impactful marketing initiatives sets her apart. With a keen eye for detail and excellent problem-solving skills, she consistently delivers innovative and high-performing strategies.
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