Education & Work Experience

Expanding online and offline reach for spiritual content by leveraging audience analytics to optimize platforms and messaging.
Leading engagement growth among senior demographic while building multigenerational outreach strategies.
Currently revamping the underperforming Instagram page — Boosted Live traffic and engagement by 73% through data-driven timing, content format tweaks, and interactive features.

Collaborating with the founding team of an early-stage AI-powered platform aimed at delivering industry-specific content and insights to businesses.
Driving product strategy, market positioning, and user engagement by shaping the roadmap, defining product vision, and conducting industry-aligned market research.
Developing a GTM strategy, optimizing audience segmentation, and refining content delivery to drive user adoption and retention.

Collaborated with technology OEMs to develop and execute joint marketing plans, leveraging market development funds to drive demand generation and achieve maximum ROI.
Supervised concurrent execution of multiple marketing campaigns, assuring alignment with OEM priorities and maximizing return on investment.
Directed end-to-end execution of a strategic lead generation and nurturing campaign for HPE GreenLake services, collaborating cross-functionally with a third-party agency — resulting in a 15% increase in qualified leads.

Conceptualized and led a child literacy initiative with McDonald’s, proposing ‘Happy Learning Zones’ in underused community spaces. Aligned with UN SDG 4, the program included storytelling, learning kits, and volunteer-led sessions; the concept was approved for future implementation by the brand.
Initiated social media and PR initiatives concentrating on UN priority sectors like health, education, and the environment, leading to heightened traction.
Designed wireframes for the organization's website, resulting in improved user experience and increased engagement.

Developed and executed a product relaunch strategy for Sensigel at BEI, focusing on product positioning and market differentiation.
Developed digital content strategy of brands like Harvest Gold, Mederma & IIL in the form of influencer associations, blogs, e-mailers, press notes, social media posts, etc.
Activated offline event for Harvest Gold triggering recall and visibility
Planned insight-based digital activations that increased the website traffic for Mederma by 10 %

Led branding, corporate communication, and product marketing across domestic and international markets, aligning launches, CSR, and rebranding with business goals.
Spearheaded Cristol’s 25th-anniversary rebranding—logo refresh, corporate storytelling, and video campaigns—boosting brand recall by 30%.
Launched next-gen antioxidant additive in Singapore with pricing strategy, booth marketing, and distributor targeting, securing 10+ signups.
Conceptualized and led the production of Cristol’s 25th Anniversary milestone video, highlighting the company’s innovation, global reach, and culture—positioned as a key storytelling asset for trade shows, investor relations, and digital campaigns.
Enhanced digital presence via website revamp global social media strategy, and region-specific B2B content.
Strengthened brand presence in Dubai and improved stakeholder perception through targeted PR, CSR campaigns, and corporate storytelling.
Increased exhibition footfall by 30% through strategic video placements, booth design, and data-led engagement tactics.

Launched Agilent’s Infinity 1290 LC Systems, leading end-to-end GTM strategy—from customer research and messaging to distributor education and campaign execution.
Localized global positioning to address regional needs around cost-efficiency, method transfer, and regulatory compliance.
Conducted distributor enablement sessions to boost technical confidence and consistency in product demos, reducing onboarding time and accelerating regional sales.
Drove events, webinars, and email campaigns—resulting in a 15% rise in MQLs, 20% more landing page traffic, and 12% demo growth.
Developed India-focused assets (brochures, comparison guides, case studies) targeting pharma, food & beverage, and environmental testing segments.
Conducted high-engagement webinars around advanced HPLC techniques, cost-efficiency, and method troubleshooting and represented Agilent at expos, tailoring demos to India-specific use cases.
Managed complete West India event calendars, vendor coordination, budget planning, and internal communications to drive consistent brand presence.

Led the OEM Industry Roundtable, securing a 15% boost in advertising partnerships by engaging top automotive decision-makers.
Ran targeted email campaigns and monthly promotions, amplifying event visibility and nurturing B2B client engagement.
Strengthened customer relationships by aligning brand messaging with partner goals, driving long-term collaboration.
Repurposed roundtable insights into exclusive content—extending engagement beyond the event and reinforcing brand authority.

Data Analysis: Python, Excel, SQL (basic understanding)
Data Visualization: Power BI
Software Proficiency: MS Office Suite, Social Media Management Platforms, Jira, Pendos (In progress)
Strategic Marketing | ROI Management | Communication Plans | Social Media Marketing | Content Design and Management Website Management | Corporate Branding Expansions | Budgeting & Cost Optimization | Product Marketing & Growth Strategy | Go-To-Market (GTM) Execution | Market Research & Competitive Analysis | Data-Driven Decision Making (SQL, Power BI, Google Analytics) | User Behavior Analysis & Retention Strategies